Open to new opportunities

Digital Product Manager & UX Strategist

Aisha Sheikh Portfolio

Building user-centred digital products across e-commerce, marketplaces, and brand strategy — where user insight meets business clarity.

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Product Discovery ✦ UX Strategy ✦ Marketplace Platforms ✦ Agile Delivery ✦ Shopify ✦ SEO & Conversion ✦ Roadmapping ✦ User Research ✦ Product Discovery ✦ UX Strategy ✦ Marketplace Platforms ✦ Agile Delivery ✦ Shopify ✦ SEO & Conversion ✦ Roadmapping ✦ User Research ✦
3+

Years delivering
digital products

About Me

I turn complex problems into clear, human-centred digital experiences that drive real outcomes.

With an MSc in Management of Business Information Technology and hands-on experience across marketplace platforms, e-commerce, and brand strategy — I bring a product and UX lens to every challenge. I work across the full product lifecycle, always connecting user needs to business goals.

Product Management UX Research E-Commerce Marketplace Platforms Figma Agile / Scrum Shopify SEO Strategy

What's Next

Coming Soon

Coming Soon

Active Project · Web & Mobile App · 2026

✦  UNRELEASED

Something new is being built.

✦   Case study dropping soon

Case Studies

Projects

06 case studies

Ethical MarketplaceMSc Capstone · 2026 · Website

01

Ethical E-Commerce Marketplace

UX Research · Figma · Marketplace Design

A two-sided ethical marketplace designed end-to-end — from research to high-fidelity prototype — addressing a real gap in trusted product discovery for conscious consumers.

EV ChargingMobile App · 2024

02

EV Charging Finder

Mobile App · Product Strategy · UX Design

Reducing range anxiety for urban EV drivers through a location-aware mobile app surfacing real-time charger availability and route-optimised recommendations.

Beautiful YogiWebsite (Shopify) · 2023–24

03

Beautiful Yogi

Shopify · Social-to-Commerce · SEO

End-to-end Shopify store build and content-to-commerce strategy — converting social engagement into structured purchase journeys with measurable funnel improvements.

BleemsWebsite & Mobile App · 2024

04

Bleems

UX Audit · Two-Sided Platform · Sprint Delivery

Improving marketplace conversion and vendor discovery on a live e-commerce platform — redesigning four core pages through sprint-based delivery.

PhiliaMobile App · 2024

05

Philia

Mobile App · Trust Design · Donation UX

Increasing trust and donations in digital giving — addressing the emotional and psychological barriers stopping users from completing charitable transactions.

Luxe LayersWebsite · 2024

06

Luxe Layers

Lead Generation · UX Strategy · Website

Increasing leads for a premium home services business through a conversion-focused website redesign positioning the brand for high-value clientele.

How I Work

My Process

01

Ask the Right Questions

Before anything else, I challenge the brief. Stakeholder interviews, user research, and competitive analysis — framing the real problem, not just the stated one.

02

Strategise & Prioritise

MoSCoW prioritisation, MVP scoping, OKR alignment, and roadmapping. Turning ambiguity into a clear product direction with measurable success criteria and stakeholder buy-in.

03

Design & Prototype

From UX flows and wireframes to high-fidelity Figma prototypes. Testing assumptions early through usability evaluations and iterating based on real feedback.

04

Ship & Measure

Cross-functional delivery with engineering and business teams. Agile sprint cycles, clean developer handoffs, and post-launch measurement against outcomes that actually matter.

Let's build
something great

Open to senior product and UX roles. Let's talk about building things people actually love to use.

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